The accelerated mobile pages project is one of the most exciting open source projects of the year already, with the potential to set a completely new fundament to change how we use the internet. Naturally, there are some burning questions about AMP Accelerated Mobile Pages that deserve answers, prior to the official launch date on February 24, 2016.
What is meant by Accelerated Mobile Pages?
The term Accelerated Mobile Pages or in short AMP stands for Google’s latest venture in delivering seamless web content to mobile devices. At present, the way content is delivered over the smartphone platform makes it quite untenable for actual reading. Slow load times, glitches like constant reloads, badly positioned images, unability to scroll and misplaced ads are just some of the side-effects. With AMP, Google plans to provide a stripped down but smoother and better experience of webpages so has to remove such obstacles for readers or for more the more sophisticated web developer; removing render blocking elements which prevent loading the site quickly.
How does it Work for Consumers and Publishers?
AMP works by caching files to the cloud and integrating a specific AMP HTML code version that negates the need for Java, thereby utilizing limited technical functionality with a cloud delivery system to offer better internet experiences. AMP also uses certain data framework architectures to prioritize how content looks and feels, with a common technical core that allows publishers to speed up pages without completely homogenizing them. For consumers, Google’s AMP project means a better smartphone content browsing experience whereas for publishers, it means having to construct AMP-compliant websites to stay Google compliant and stay visible to their audiences.
What kind of Benefits can we Expect from Accelerated Mobile Pages?
AMP has several implications especially in terms of speed. Did you know that 58% bounce rates are seen for websites that take more than ten seconds to load up? That’s a quite standard loading time for graphic-intensive websites, which means lower traffic for these websites. AMP provides enhanced distribution systems so that content is made more accessible and thereby leads to better revenue as well, especially via ads or subscriptions. Google’s search engine algorithm, in fact, is all set to prioritize AMP-compliant websites which means AMP can be potentially as important as SEO for targeting mobile users.
How can you publish content as AMP HTML?
The AMP project relies on an open source approach in order to make greater strides in this project. More companies, more developers, more websites, more platforms, more technological innovations and multiple publishers ensures a collaborative approach to making the internet a whole lot faster together – dedicated for mobile users. The process of publishing is therefore made quite simple as well: website owners and CMS providers like WordPress are given the choice of integrating their CMS with Google’s code to generate an AMP website. Consumer platforms also have the option of crawling and displaying content published as AMP files. Website owners currently running on static HTML5 / Bootstrap / responsive website can use this our free AMP HTML converter to convert their current valid HTML to valid AMP HTML code as template for their amp website.
Ads, monetization and the ad clocking aspects of Google AMP?
Monetization is an important aspect of publishing with Google AMP. Advertising on AMP works with in conjunction with Google’s ad tools, but also integrate with ad networks and technologies provided by third-party companies to deliver faster and more effective ads. Publishers may sell their own inventories and have complete control of it, including the way they sell it. Analytics through Chartbeat and Parse.ly are AMP-enabled to give added support for AMP monetization. Ad serving, re-targeting and tracking in AMP still needs to be detailed out as all partners involved are not yet exactly sure how advertising will work within AMP CDN and AMP HTML You can follow discussions on Github project page.
Publishers can continuing selling ads on their website however they like. Although details will follow in subsequent weeks, Google told publishers already using AMP they can sell any advertising next to their content. AMP helps publishers counter ad blocking software. The prime object of ad blocking software is to offer a better browsing experience. Google is taking a more publisher-friendly approach that achieves the same and is more sustainable for website owners enabling to continue offering rich (expensive) content.”. With Accelerated mobile AMP pages Google tries to avoid low quality ads which cause negative sentiment on advertisement. Although site owners are free to use any third-party ad tools, Google enforces only ads that “do not detract the experience” will be displayed on AMP pages.
According to AdAge, Accelerated Mobile Pages will be active and live in Google’s search results on February 24th. Big publishers as BuzzFeed and newspapers as the Washington Post and the Wall Street Journal will also release their AMP compliant new sites for this event. Google will start beginning to show AMP sites in SERPs as early as next week.
“Fasten your seatbelts, hold on tight! You’re in for quite an accelerated ride!”