AMP HTML Templates - AMP Templates
amp html templates for developers

AMP stands for Accelerated Mobile Pages. Google has set up this new framework, called AMP HTML. This framework is completely open source and is built with and based on existing web technologies, making it compatible to almost every website. Currently AMP HTML is only used for Google Search, but the developers expects also other Google products such as Google News will be quickly enabled for using AMP.

AMP HTML early adopters

With every piece of new technology, there is a group that we call the ‘early adopters’, the group of hardcore geeks and professional industry leaders that will test the technology first to claim a pole position and become an authority in a specific niche. Also we see this with Accelerated Mobile Pages initiative, worldwide there are already thirty large content publishers who participate alongside Google. These leaders include, Twitter, Adobe Analytics, Pinterest, Chart Beat,, and LinkedIn. But also on local level we see adoption of AMP HTML increases amongst the big digital players.


Everybody can implement AMP HTML

Anyone who publishes content on a website can use AMP HTML. The open source project is on GitHub and some AMP HTML templates and example code can be downloaded for free. These optimized amp elements can easily be implemented in a new mobile website template. The code on GitHub is written in Javascript, a programming language commonly used online also in standard HTML. There is also an standard AMP HTML template us shared by the AMP Project team.

This template consists out of some basic AMP elements and gives you a free head start to build upon your own version. With the standard amp template, you will get a sample index.html file, humans.txt containing information on the humans and tools who built the website, a robots.txt file with web robots rules to steer crawling of your new AMP page, a sitemap XML which is referenced in the robots.txt, a default favicon file. and social media meta tags amp templates.

Furthermore, your AMP HTML template will enable AMP elements to pull dynamic content defined within the AMP document. The data or content that is actually shown in the template is derived from a CORS endpoint.  Cross-origin resource sharing (CORS) allows methods in API Gateway to request restricted artifacts—for example, a JavaScript that calls an API deployed on a different domain. JSONP is also a way to deal with JavaScript Cross-Origin requests. That is to say, in order to make requests to a server within a different (sub) domain than your current one. This is with a standard XMLHttpRequest not possible because of security restrictions. In the new browsers, this problem is solved by the implementation of Cross-Origin Resource Sharing (CORS). The implementation of CORS, however, requires more complex changes to your web service than with JSONP and more important it is not supported in older browsers and many mobile browsers. Many web services therefore still use JSONP to handle Cross-Origin Requests proplery.

AMP templates are using a templating language that is exported by AMP extended template. For example “amp-thumb” template is defined using Thumb.js syntax. Therefore, the templating language has its own syntax restricted and verified by the AMP HTML validator. The implementation of AMP HTML template should pass AMP security review before it is submitted to AMP repository. The template can be used everywhere in AMP document’s body. The use of template is up to specific AMP element that is chosen an requires some customization to meet your current brand experience.


More AMP HTML templates will be available soon

Besides these basic amp templates for developers, there will be more and more templates and WordPress themes fully optimized for AMP HTML for you available shortly. Our own developers at are working around the clock to release some additional assets for you but also many other web and WordPress developers see the opportunities which AMP html offers. This will be just a manner of time. You can start with pre-built AMP html templates and components or try to make your own existing responsive mobile page template fully AMP compliant.

These mobile page templates are not only responsive and optimized for speed, but they also identify types of mobile devices and the specifications. Hence, you do not need to worry if someone visits your web via mobile devices, web or tablet. AMP HTML will solve the problem of slow loading and will serve the right optimized AMP version of your content on the fly. All in all, fast AMP HTML optimized templates and WordPress themes will make the web much faster which is good for the people we build our websites for – build your own AMP HTML mobile page and don’t forget to use the AMP HTML code validator.

Published by AMP Coder

Support engineer and developer at From HTML Code to Template to Customer.

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