amp ready wordpress websites compliant

AMP WordPress Plugins & Themes 

As technology and mobile phone usage has expanded over the years, it has caused for major companies to come up with strategic optimization for mobile devices to provide users with faster and more efficient content in a matter of seconds. In 2015 Google, along with WordPress came up with AMP (Accelerated Mobile Pages) which is basically HTML with some restrictions for a good mobile performance and some AMP specific extensions and components to enable developers building rich content beyond the basics anytime and anywhere.

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The Impact of AMP 1 Year After Introduction and the Outlook for 2017

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A mobile user wants fast page loading on mobile – period. Keeping this need in mind, both Google and WordPress came up with the idea of Accelerated Mobile Pages just last year (end 2015). Soon after, Google made it preferable for all partners to implement the mobile-friendly AMP version of their content that could be better crawled, indexed and accessed anywhere anytime. This means that today your search will allow Google to bring you a carousel of Accelerated Mobile Pages (AMP enabled websites). One of the remarkable things about AMP enabled sites is that users will get almost instant page loading results without any noticable delays. A general test reveals that AMP pages load at least a whooping four times faster than standard pages. This has more to do with a less is more vision, cutting edge coding and innovative web page optimization techniques. All in all, AMP pages earn the preference also by covering most aspects of a faster, versatile mobile-optimized web page from an user experience standpoint. Here is more on how adoption of AMP enabled pages have increased rapidly in 2016 and why they have the potential to revolutionize the internet as we know it even more in 2017 and beyond.

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AMP HTML Code examples

The intention is that websites with rich content load instantly. In addition, get smart ads work together with AMP html code and content, intended as a user-friendly answer to adblockers. For making AMP HTML page the required markup to use at least:

1.<!doctype html>
2.<html ⚡>  [AMP HTML accept this]
3.<head> and <body>  [This can be optional]
4.<link rel=”canonical” href=”$SOME_URL” />

[It does point to the regular HTML doctype version, and in AMP HTML stylesheet is replaced by canonical, calling the stylesheet here is not allowed.]

To do style in the AMP HTML use:

<style amp-custom>
             h2 {color: Green}
</style>

[Here <style> is replaced by <style amp-custom>, Inside this tag we can design according to our wish.]

The AMP HTML code documentation comes with some pre-built components and specifications available for developers. Some of them are:

amp-img

As with responsive design and mobile websites, AMP is designed to let web sites across all platforms and devices work. But where the HTML code of responsive websites still agree so heavy that it delayed the website, AMP websites should appear immediately. The large, rich websites are built with HTML AMP as a “lightweight” pages.

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Google AMP and Search Marketing

Google has always been a trailblazer when it comes to our internet experience, changing our way of living online since the day it launched its search engine up till today working on omni channel innovative projects like their connected self-driving car project running on Google Maps. Late 2015 it was already announced but it went live across online platforms just recently on 24th February 2016, though, its latest revolutionary mobile web standard (namely, the Accelerated Mobile Pages project) is yet an other promise by Google to make our daily life just a bit more “human” by optimizing our mobile browsing experience as well. If you’ve been wondering about Accelerated Mobile Pages (AMP) and its impacts on Search Marketing (SEM) topics like Search Engine Optimization (SEO) and Advertisement (SEA), here’s your chance to find out some more details behind these popular abbreviations among today’s marketeers.

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google amp project accelerated mobile pages

The Lowdown on How Google AMP Accelerates Content Marketing

Google Accelerated Mobile Pages project is the culmination of every single instance where users have remarked, “WHY is this webpage so slow to answer!” Google AMP is expected to alter the way publishers monetize websites, the way traffic is generated, the process by which websites are implemented, and the way we experience the internet on a daily basis right from our mobile web browsers.

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Google’s new mobile standard AMP is now live

Yesterday, February 24th 2016, Google officially integrated AMP ready page listings into mobile SERP’s. Website which are AMP enabled and have valid amp html code deployed will start showing up in the mobile search results and will likely be identified by the “AMP” sign. It is important for content publishers to take advantage of this and switch to AMP. Indeed, it might soon become an inevitable process for survival in the content-marketing world either way so you better be there first.

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facebook instant articles

An Amazing Race of Becoming The Mobile News Standard Format

Find Out How Facebook Instant Articles, Google AMP HTML and Apple News Stack Up Against Each Other for Becoming THE Mobile News Standard Format

Who Are We? The Digital-Savvy Millennials! The First Generation Actually Younger Than The Internet itself. We Need Just One Thing; Fast Internet! We Keep Our Phone with Us Day and Night, Like a Soulmate.  

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google amp error report in searchconsole

AMP in Google Search Console

Put AMP Error Report on your day-to-day Checklist

Google and partners are actively working on speeding up the mobile web and improve our mobile browsing experience —Accelerated Mobile Pages, or AMP in short — and it’s the latest open source project to optimize mobile page loading speed. If not yet done publishers and web developers should start testing and implementing AMP and making their content pages AMP / Schema.org ready. Where AMP adoption is growning quickly but still is relatively the new kid on the block, websites with Accelerated Mobile Pages submitted in Search console is increasing, where Schema.org structured content is already more popular with over 10 million websites Schema.org valid. Schema.org motivates using standardized schemas for structured data on the mobile internet, on websites, in emails, and way more digital media. Schema.org is basically a standardized language which can be implemented with many encoding types to interpret content, like Microdata, JSON-LD and RDFa. These languages cover entities and connections between entities and actions. In Search Console you can already mark and high-light your content live on-page based on multiple entity types, this to inform Google how to read your content.

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wordpress wp-amp amp templates

WordPress AMP Themes & Plugins

WordPress is one of the key partners of Google on the AMP project. Actually it is Automattic. Automattic is the company behind Wordpress.com and provides many services build on top of what started as a blog engine but is today most complete and most used open source content management system in the world. Matthew Mullenweg and Ryan Boren are Automattic’s most known leaders and senior developers at WordPress. Mohammad Jangda, web developer at Automattic is assigned to this prestige AMP project and has already launched a quick AMP plugin for WordPress. The current version of the WordPress plugin available in directory has just been released but we expect more smaller updates and fixes the upcoming period as the plugin is still in very early stage. Actually Mohammad requested your support on Github to contribute to this project. The wp-amp is also active on our website for a couple of weeks and our developers are working on a new optimized AMP template more aligned to our css style guide. You can check this by opening a random blog on our website on your mobile and appending the URL with  /amp/ to check the results. Currently the WP-AMP plugin is not supporting any archive, categorie, portfolio or page template yet.

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AMP Google Analytics support

Using Google Analytics with AMP HTML

Because the use of external JavaScripts is no longer possible with AMP HTML, Google Analytics tracking will therefore also be no longer possible with the current method. Obviously, Google has thought about this and found an alternative. Users will be tracked by pixels, these pixels will send the information to Google Analytics tracking servers.

People have been familiar with any types of tablets and smartphones. Today, we can even take advantage of those items to access information in a simpler and more revolutionized way. People use their smartphones and mobile phones to read the news daily without any limit – research indicates news is the most consumed type of content by far. Therefore, publishers might take advantage of this fact to reach more readers by using mobile news features. The expectation isn’t as good as the reality. We often face troubles like pretty long page loading times.  Today you are losing potential readers and customers, which impacts your revenue either through subscriptions or advertising.

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amp html templates for developers

AMP HTML Templates

AMP stands for Accelerated Mobile Pages. Google has set up this new framework, called AMP HTML. This framework is completely open source and is built with and based on existing web technologies, making it compatible to almost every website. Currently AMP HTML is only used for Google Search, but the developers expects also other Google products such as Google News will be quickly enabled for using AMP.

AMP HTML early adopters

With every piece of new technology, there is a group that we call the ‘early adopters’, the group of hardcore geeks and professional industry leaders that will test the technology first to claim a pole position and become an authority in a specific niche. Also we see this with Accelerated Mobile Pages initiative, worldwide there are already thirty large content publishers who participate alongside Google. These leaders include WordPress.com, Twitter, Adobe Analytics, Pinterest, Chart Beat, Parse.ly, and LinkedIn. But also on local level we see adoption of AMP HTML increases amongst the big digital players.

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