Yesterday, February 24th 2016, Google officially integrated AMP ready page listings into mobile SERP’s. Website which are AMP enabled and have valid amp html code deployed will start showing up in the mobile search results and will likely be identified by the “AMP” sign. It is important for content publishers to take advantage of this and switch to AMP. Indeed, it might soon become an inevitable process for survival in the content-marketing world either way so you better be there first.
Google’s Accelerated Mobile Pages (AMP) is now officially live. With this new web standard deployed across multiple Google and partners, a large percentage of the web should be many times faster as yesterday. Next to speed increase and better experience offered to is the Accelerated Mobile Pages project part of a more strategic counter response to the rise of adblocking software and to stay ahead of competitors as Facebook with its Instant Articles and Apple News. Read here more about this Amazing Race of Becoming The Mobile News Standard Format: Format Wars: Google AMP vs. Facebook Instant Articles vs. Apple News
Content Publishers Better Brace up for AMP – Here’s More Info
The current wave of accelerated browsing experiences is hitting the internet consumer world with all its might. It is interesting to see how Google’s pet project AMP is about to revolutionize not just the user experience but also the way content is published. We’ve already introduced you to the basic aspects of AMP, including features and AMP essentials, so here’s some more information if you are looking to take advantage of this awesome new open source project.
Refresher on AMP and Its Present Aims
When it comes to AMP, it is important to realize that it is designed to give users a quick and easy access to content on webpages. AMPs are essentially designed just like their HTML counterparts, but are coded to provide a non-homogenized experience of mobile content. The AMP code uses caching features, plus a stripped down version of HTML, to provide smoother page experiences and faster loading times. The upside of this is that it lets Google and Content publishers deliver more targeted advertisement as content by reducing bounce rates and other negative effects of slow internet content delivery.
Introduction to the Error Report Function
One of the key elements of content publishing is the ability to get feedback: especially in the case of error reports. With the January release of a new amp error report function, Google looks towards addressing this very criterion. Content publishers can take advantage of this feature to check their site’s readiness for AMP. It makes it easy to locate specific errors and problems on certain pre-defined URLs to quickly make the necessary changes to the page configurations or coding, according to Google WebMaster Trend Analyst John Mueller.
What it means for Content Publishers?
Google remains staunchly committed to its AMP project, which means that while content publishers are free not to switch to AMP pages, the ones that are on board will naturally be placed higher on the rankings list. What this means for content publishers is this: by jumping on the AMP-bandwagon, they can increase customer retention, better ad targeting, higher rankings. The flipside is that this requires building two different versions of their website, an accelerated mobile page version and a standard-desktop HTML5 version. But the get started try out this simple HTML to AMP HTML converter. Simply paste your current HTML code in the input form and generate the AMP valid HTML coding for your accelerated mobile page template.
Recommendations, from Google with Love
Luckily for publishers, though, the AMP code is an open source project that is accessible to anyone via the extensive Github library, a WordPress plugin and our simply amp html converter. Integration is surprisingly quick and easy, with Google publishing its own set of guidelines to ease the process of switching. There are format guidelines, quality guidelines, recommendations for increasing visibility, recommendations on hidden texts and link schemes, validation for proper AMP HTML script checks, data markups, status report and more, to ensure proper integration.
Follow us for more details on an AMP html template or WordPress AMP template for your website. We will shortly release more fresh new code in the template section here.