The Impact of AMP 1 Year After Introduction and the Outlook for 2017 - AMP Templates


A mobile user wants fast page loading on mobile – period. Keeping this need in mind, both Google and WordPress came up with the idea of Accelerated Mobile Pages just last year (end 2015). Soon after, Google made it preferable for all partners to implement the mobile-friendly AMP version of their content that could be better crawled, indexed and accessed anywhere anytime. This means that today your search will allow Google to bring you a carousel of Accelerated Mobile Pages (AMP enabled websites). One of the remarkable things about AMP enabled sites is that users will get almost instant page loading results without any noticable delays. A general test reveals that AMP pages load at least a whooping four times faster than standard pages. This has more to do with a less is more vision, cutting edge coding and innovative web page optimization techniques. All in all, AMP pages earn the preference also by covering most aspects of a faster, versatile mobile-optimized web page from an user experience standpoint. Here is more on how adoption of AMP enabled pages have increased rapidly in 2016 and why they have the potential to revolutionize the internet as we know it even more in 2017 and beyond.

Today, every internet user wants to access the webpage faster. However, due to excessive content like pictures, videos and interactive animation, webpages become heavier. Naturally, the more content they contain, the heavier they become. To address this problem, Google and industry giants came up with the idea of responsive and accelerated webpages. In simple words, an Accelerated Mobile Page is a highly optimized webpage meant for mobile devices.  Google recently released data about the adaption and impact AMP technology has had on some larger media brand.

Publishers On AMP Pages

cropped-google-amp-project-logo-amptemplatescom.jpgDue to its versatility, user friendliness, and loading speed, Google has clear instructors for developers that are focusing on for AMP HTML page and template development. From coding, page format to responsiveness, Google and WordPress are increasingly favoring development of AMP WordPress themes. By taking on an AMP HTML layout for your webpage, you possibly will find adequate support for your page as it is favored by search engines and several development platforms due to its versatility and user friendliness.

It is clearly seen in the study that Miami Herald, Slate, The Daily Dot, Gizmodo and Wired as focussed brands have seen strong increase in web analytics kpi’s since making their content AMP ready, according to the published research:

  • 90 percent of AMP visitor traffic to the Daily Dot is from new visitors.
  • More than 80 percent of AMP traffic to Gizmodo is from new visitors, while they represent less than 50 percent in all mobile sessions. Plus, the number of impressions per page view on an AMP Gizmodo page is 50 percent higher than on a non-AMP page.
  • People visiting AMP pages from the Miami Herald through mobile searches spend 10 percent more time than people who access the newspaper’s regular mobile pages.
  • Slate has seen a 44 percent jump in monthly unique visitors from Google searches, and visits per monthly unique user are up 73 percent.
  • Click-through rates (CTRs) on ads on Wired AMP pages are 63 percent higher than on non-AMP pages, and CTRs from search results are 25 percent higher.

What Industry Gurus Are Saying

mattsNames like Barry Schmidt say that showing AMP results on the desktop is not at all necessary. However, Google’s own Matt Cutts is all for Google AMP HTML page development and sees a bright future of this technology in coming years. He emphasizes that don’t stop the show at the beginning, let the show run and see if Accelerated Mobile Pages become popular among users. For now Google and partners are quite hopeful.

At conferences at Google I / O in the United States, Richard Gingras of Google said that some 125 million documents were indexed, from no less than 640000 different domains. At that same conference Richard Gingras told the audience that AMP HTML pages indexed by Google would from that moment also be prominently visible via mobile search engine on iOS and Android (and only Google mobile).

Whatever the case may be in years to come, Google AMP templates are attractive and spontaneous enough to satisfy users. Moreover, AMP templates and AMP WordPress themes, show significant improvements over previous mobile optimization techniques.

Last but not least, the Verge explained earlier that AMP content now contributed around 14 percent of its total daily traffic. “You could, at this time, make a solid argument that AMP is the future of the web,” wrote the Verge’s editor-in-chief, Nilay Patel.


AMP is the future of the web


What are Users Saying?

In some ways, producing mobile website is much less demanding. Compared to desktop PCs, smartphones are a realtively technology in the market. Thus, the webpages meant for mobile devices are required to be more consistent with specific guidelines. Compared to a traditional static page, there is no need to code your AMP internet page in the traditional way to optimize them for mobile platforms.

Moreover, AMP pages are frequently updated from time to time, more like news is, at least once in every six weeks, which is not the case with statis content pages. For this reason, AMP news articles pages, mobile templates and themes remain fresher than traditional non-AMP pages. However, these pages also have some limitations. For instance,  creating pages for mobiles is a lot like producing webpages for traditional webpages for conventional desktops and laptops. Accelerated mobile pages can suffer some limitations like screen size, piling information can be troublesome especially for touchscreen devices, and can utilize less memory. Alsom arrange idleness can be troubling, so is to organize transfer speed and bit rates. Fortunately, most of these limitations necessarily can be addressed through frequent updates. Another problem is that you can only customize the content according to the available screen size. Since most mobile platforms have strict screen sizes, the AMP pages and templates can only be enhanced to some extent.

Published by AMP Coder

Support engineer and developer at From HTML Code to Template to Customer.

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