google amp project accelerated mobile pages

Google Accelerated Mobile Pages project is the culmination of every single instance where users have remarked, “WHY is this webpage so slow to answer!” Google AMP is expected to alter the way publishers monetize websites, the way traffic is generated, the process by which websites are implemented, and the way we experience the internet on a daily basis right from our mobile web browsers.

What Google Cuts Out to Provide Speedy Internet Access

Now to provide a fast experience, Google has banished certain elements from the AMP coded platform: HTML tags, for instance, except for the JSON script. JavaScript, as mentioned before, is gone for good as well. Most third party scripts are out, which might make you scared for your existing ad platform, analytics package, or other such existing elements. But there’s no reason to be afraid, as you’ll soon see.

So is it just a stripped down version rather than a 2016 experience?

It seems surprisingly like that, but the truth is that it’s a far cry from it. The third party scripts for image integration, for instance, are replaced by Google with ad platforms to load ads faster. Again, Google provides CSS integration and HTML coding too. Additionally, Google provides supplements for native rendering engines and therefore changes how AMP loads or unloads assets (which it does at will). The result is a much fast loading time for most websites. see below head-to-head test:

The three primary and complementary components of the AMP framework

AMP HTML, AMP.JS and AMP CDN are the three components which, combined, work to impart some familiarity for users. The AMP.JS feature is optimized to supercharge AMP-specific features that can prevent external scripts from interfering with page rendering. The AMP-HTML specific command changes the entire HTML experience despite its clarity of structure and syntax. The CDN facility allows Google to cache content more locally, and thus provides users with a speedier web browsing experience thanks to multiple server availability.

How AMP alters the world of web publishing

With enough support and cooperation from content teams, the Google AMP framework can provide a minimalized experience and good experience. WordPress, for instance, shall roll out plugins to enable AMP compliance with just a single click. Again, Google Analytics are expected to be provided through third party integrations and provide better facilities. AMP has a prioritization of above-the-fold content, which means that publishers can prioritize preload areas. Publishers don’t really have to scramble to invest money and but we it strongly suggested to plan for extending your current template or theme with a branded AMP HTML version to stand-out of the crowd in with custom AMP-ready site.

AMP should be able to fast-track content marketing and SEO

The Google AMP platform works as an open source structure, which means it is accessible to anyone willing to work with it. At the same time, AMP-compatible sites are expected to be prioritized in the natural organic search results, creating more opportunities for monetization. Not surprisingly, AMP-compliant documents will be accessible to a wider range of the public than, say, Facebook or Apple’s accelerated webpages, and thus lead to a greater field for impressions. Better yet, AMP will help streamline websites and provide lower bandwidth access to mobile web pages which will be awarded by Google in the end. Overall, this should enable publishers to escalate their content marketing and search engine optimization options and provide a better experience and mark-up for your side.

Next week we will be discussing more details on the trend and relation of Google Knowledge Graph based semantic markup in JSON-LD format and how to adopt the Google Schema’s for best SEO strategy for your AMP html template.

Published by AMP Coder

Support engineer and developer at AMPtemplates.com. From HTML Code to Template to Customer.

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